Borislava Krendeva founded SoulBGand began his independent practice in 2016, after more than twelve years of experience as part of a team of psychologists preparing conceptual methodologies for selection of actors in reality productions, conducting castings for television formats, as well as psychological support of participants in productions. Borislava worked for several years as a hotline consultant for women, children and adolescents affected by violence, consulted for the first Bulgarian online therapy site and conducted individual therapeutic consultations in an office. Borislava advises and trains with a psycho-biological orientation.

After the creation of SoulBG Borislava starts to build her team by qualified psychologists to work, both face-to-face and in an online format for clients seeking psychological support. Since then, the SoulBG team has conducted more than 15,000 therapeutic hours, organized over 100 seminars and training sessions, some of which are accredited by the European Association of Applied Psychology (EAAP), and the Bulgarian Hypnosis Association (BHA). The team of SoulBG collaborates with a large training organization, by conducting trainings for teams of different companies aimed at improving productivity through the elaboration of methodologies for managing stress in the work environment.

‍SoulBG is small, but a cohesive and highly committed team who shares a common vision: to support people in their challenging moments by providing them with psychological help and navigating the different life situations in order to pass in a healthy and meaningful way.